Part 1 – Background and base of strategy

Basic understanding of e-commerce on the whole. This first part of the course frames and creates an understanding of a further development and makes thorough examinations of certain areas. During this first part we discuss subjects like:

• The history of e-commerce
• What is e-commerce?
• A discourse about the turnover in e-commerce from a Nordic perspective
• E-commerce vs other channels
• Attraction for buying – Rich media
• Interaction design