Part 1 - The Basics

Part 1 – Background and base of strategy


Basic understanding of e-commerce on the whole. This first part of the course frames and creates an understanding of a further development and makes thorough examinations of certain areas. During this first part we discuss subjects like:


  • The history of e-commerce
  • What is e-commerce?
  • A discourse about the turnover in e-commerce from a Nordic perspective
  • E-commerce vs other channels
  • Attraction for buying – Rich media
  • Interaction design